Dmma measurement workshop josh adler - may 2010
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The document summarizes key insights from a measurement workshop presented by Josh Adler. Some of the main points are: 1. Audience measurement which looks at metrics like reach and demographics is different than measuring advertising effectiveness and should not be compared to web analytics. 2. Targeting will become more important to drive major brand spend online and increase CPMs as targeting requires ad platforms and measurement to be more integrated. 3. The metrics and tools will continue to evolve but we should stick to basic metrics for now while the challenges of new technologies are addressed. 4. The digital measurement industry is still immature so providers, buyers and sellers need to work together through organizations like DMMA to establish standards
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- some of the basic questions that often go unanswered, and data that is not assessed in the proper context.
- some basic analyses you can perform.
Digital Market POV - Dominique-Sebastien Forest
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Ad sales performance
The document discusses why some digital players have been more successful than others over the past decade. It argues that the top digital players' secret to success is their superior sales and marketing operations. They have built better advertising sales teams through techniques like ambitious target setting, a focus on client needs in pitches, and hiring from outside the advertising industry. Other digital and legacy publishers can learn from these strategies to improve their own advertising sales performance.
iClick: Maximizing campaign performance and cross‐channel delivery through a...
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation. Michael brunner accountability forbes com
The article discusses the need for CMOs and their agencies to establish systems of accountability for marketing efforts. It notes that clients want improved measurement of campaign performance and a way to track results in real-time. CMOs are under pressure to prove results to their boards. The article provides recommendations for CMOs to establish accountability, including clearly defining objectives, determining key measurements, balancing short and long-term goals, ensuring data quality, sharing information transparently between marketing and finance teams.
Improving Customer Engagement through Personalisation & Marketing Automation
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Marketing analytics Topics
The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
marketing analytics 1.pptx
This document provides an overview of marketing analytics. It begins with introducing the presenter and their qualifications. It then defines marketing analytics as measuring and analyzing trends to maximize a company's marketing strategy. Examples are given such as Walmart finding best sellers during hurricanes. The document outlines descriptive, predictive, and prescriptive analytics as well as A/B testing terminology. It also discusses customer lifetime value, various analytics tools, benefits of analytics, and strategic questions analytics can answer for businesses.
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Data and Creativity - Choices in Digital Marketing
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Data-Driven Marketing Master Class - Bart Burggraaf, MediaGroup Worldwide
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Dmma measurement workshop josh adler - may 2010
- 1. Formerly known as the… 2010 Measurement Workshop Josh Adler, DMMA Head of Measurement CEO, PREFIX @joshprefix
- 2. Introduction Why am I here? It’s dark in here….
- 4. TIME TO THINK FOR OURSELVES
- 10. STATUS: WORLD? http://confblog.i-com.org Andreas: Head of ICOM Andreas: Head of ICOM Geoff & Magid: Keynotes <me>
- 12. WHY GO? POINTS FROM KEYNOTE SPEAKERS THAT REVEAL HOME TRUTHS Geoff Ramsay 1: The market is BUSY. There are hundreds of ad-serving/measurement service providers and systems that sit between advertisers and consumers. It needs to consolidate. Geoff Ramsay 2: Metrics are too complex for big brands. Until we can simply provide reach, frequency and GRP’s, we will not attract major brand advertisers.
- 13. WHY GO? POINTS FROM KEYNOTE SPEAKERS THAT REVEAL HOME TRUTHS MAGID ABRAHAM 1: The click is the wrong metric, less people clicked on ads in 2009 (16%) vs 2007 (32%). MAGID ABRAHAM 2: People who click are the least desirable to advertisers and tend to have lower incomes.
- 20. TIME TO THINK FOR OURSELVES
- 22. PORTFOLIO UPDATE: VENDOR REVIEW Goals - Enforce best practice; 3-year review cycle; - Ensure measurement is affordable; - Ensure measurement is trusted; - Ensure service suits our unique market; - Ensure we are using the best of what the world has to offer; - Ensure we grow digital advertising spend;
- 23. EDUCATION Empower yourself - These workshops are great. - The Blog is regularly updated. (blog.opa.org.za) - Ask Nielsen; they are here to support you
- 24. THANK YOU Twitter: twitter.com/joshprefix LinkedIn: za.linkedin.com/in/joshadler OPA / DMMA Blog: http://blog.opa.org.za/topics/measurement/ My websites: www.prefix.co.za / www.pmailer.co.za
Editor's Notes
- This is how I think many of you feel about measurement….